CEO Guide to Technology




The CEO Guide to the Data Center Building Boom
Data center building plans by companies such as Dell, Microsoft, Yahoo, and Google are helping small rural towns cut deficits

Slide Show: America's Secret Data Centers
Plus: Digital Realty Gains on Frenzy
Podcast: A Home for Internet Data

The CEO Guide to Business Gamification
Kia, Best Buy, and Viacom are using new tools to mine comments on the Web to see what consumers really think of their brands



The CEO Guide to the Micro Workforce
Learn how companies are cutting costs by hiring microworkers who are paid by task. Read about the businesses and Websites that are helping match workers with jobs and employers. These include Amazon.com, CloudCrowd, LiveOps and ODesk

The CEO Guide to Mobile Payments
Learn how companies including Wells Fargo, Google, Starbucks, McDonald's, AT&T and Verizon Wireless are using near-field communications to help consumers make purchases with a mobile phone

The CEO Guide to Cloud Computing
Learn how companies including Flextronics, Siemens and Accenture are using cloud computing to cut costs and tackle tasks including human resources and sales management; Oracle, SAP, Microsoft, Amazon, Google, Salesforce.com, Workday and SuccessFactors are competing for a slice of a $148.8 billion market

The CEO Guide to Mobile Business Apps
Learn how companies are creating and using mobile apps for employees who want to use the Apple iPhone, Research In Motion BlackBerry and phones that run Google's Android software to get work done when they're on the go

The CEO Guide to High-Performance Computing
Learn how General Motors is using high-performance computers made by IBM to make cars safer and market new automobiles. Other companies harnessing high-power computers include Boeing, DreamWorks, Eli Lilly, and Speedo

The CEO Guide to Collective Intelligence
Learn how companies including Pitney Bowes, AT&T, Cisco Systems and Electronic Arts are using software to tap workers' collective knowledge and ideas to solve problems at a low cost

The CEO Guide to Aging IT Workforce
IBM and CA are hard-pressed to replace the aging corps of Baby Boomers who support their still-indispensable mainframe business

The CEO Guide to Apple's iPad
Learn how large companies including Wells Fargo and SAP as well as smaller businesses such as restaurants and nail salons are using Apple's iPad to make employees more productive and keep them better connected to the office

The CEO Guide to Robots in the Workplace
Safety advances and a keener sense of their surroundings are putting robots to work in such new settings as hospitals, warehouses, and offices

The CEO Guide to Wellness Technology
Companies are turning to individualized plans for employees to improve their fitness, assisted by wearable technology and Web sites, in an effort to contain health care costs

The CEO Guide to Cyberwar
The U.S. government is stepping up recruitment of engineers who can help wage cyberwar

The CEO Guide to Counterfeit Tech
Fake chips, routers, and computers cost the electronics industry as much as $100 billion a year; distributors and law enforcers are fighting back

The CEO Guide to 'Patent Trolls'
Microsoft, McAfee, and Symantec are countering costly infringement litigation by joining a year-old group that buys and licenses its own patents

The CEO Guide To PC Alternatives
IT departments attempt to cut costs by experimenting with thin clients, netbooks, virtual desktops, and other substitutes for traditional computing

The CEO Guide to Context-Aware Technology
Context-aware computing draws on vast amounts of data to help consumers buy from vendors that know more about them, too

The CEO Guide to Augmented Reality
The technology for meshing digital data with actual images, or augmented reality, makes a jump to smartphones, and the market is taking off

The CEO Guide to Smart Grid Technology
Smart-grid technology will bring huge savings to companies as varied as Cisco, PG&E, and Cargill, and to consumers, too. But who will foot the bill?

The CEO Guide to the Tech-Job Outlook
Hiring at small, venture-funded tech firms is on the rise, raising hopes for an industrywide turnaround by 2010

The CEO Guide to Broadband Stimulus
Companies seeking some of the $7.2 billion in federal money to bring broadband to underserved areas are rushing to meet an Aug. 14 deadline

The CEO Guide to Cyberthreats
How a top payments processor responded to the largest-ever criminal pilfering of credit-card data, and what other companies can learn from it

The CEO Guide to Carbon Accounting
Coca-Cola, Cisco, Intuit, and others use ever more sophisticated tools to measure their environmental impact and meet emissions goals

The CEO Guide to Apple's iPhone
Despite such worries as data security, IT staffs are beginning to support Apple's device—especially if the CEO starts carrying one

Electronic Health Records
Electronic medical recordkeeping may not cut the overall cost of care, but by eliminating redundant procedures and reducing errors, quality may be improved

Business Intelligence
The recession is fostering interest in BI software, which helps companies analyze the data they collect for new cost-cutting or sales opportunities

Outsourcing in a Recession
Discretionary IT projects are getting the ax as companies review costs, hurting sales and growth for outsourcing providers

The Desktop of the Future
Companies as varied as Nortel, Nationwide, and Bechtel are experimenting with virtual desktops that are likely to improve security—but will they reduce costs?

Open-Source Software
As the recession puts pressure on tech spending, many companies are turning to open-source software to handle more IT tasks

Refurbished Tech
With credit tight in a rough economy, businesses are offloading equipment while bargain hunters are picking up retooled hardware on the cheap

3D Computing
Diverse fields such as medicine, fashion, combat and architecture are adopting 3D computing applications

Microblogging
Microblogging lets an airline, for instance, monitor customers' gripes—and tweet back. Is this a creepy trend?

Cloud Computing
A major shift in the way companies obtain software and computing capacity is under way as more companies tap into Web-based applications

Disaster Readiness
Many companies are realizing that they can play a crucial role in helping communities recover from natural catastrophes

Innovation Prizes
Competitions from the likes of Microsoft and Virgin are sparking innovation and drawing thousands of contestants from around the world

Virtual Worlds
Moving beyond Second Life marketing, many companies are infiltrating virtual worlds for employee meetings, mixers, and recruiting

Emerging Outsourcing Hubs
Efforts to send IT work anywhere but Bangalore are taking on added urgency as costs of doing work in India rise and the dollar sinks

Widgets
The customizable bits of software on Facebook and other social networking sites are the latest trend in viral marketing. But are widgets here to stay?

Consumer Tech at Work
Companies large and small are seeing their proprietary information compromised by employees' personal devices, and they're taking action

Green Computing
As a threat to operations and the bottom line, corporate computing's fast-growing power consumption is forcing companies to adopt green energy

The Web of the Future
A rising tide of companies are tapping Semantic Web technologies to unearth hard-to-find connections between disparate pieces of online data

Wikis
The online tools for building collective info banks are making deeper inroads in corporations and rewriting the rules of collaboration

The Virtual Workplace
The benefits include lower costs and greater productivity, but figuring out how to communicate with off-site employees is crucial

Viral Video
A growing number of companies turn to online video, and the word of mouth that accompanies it, for everything from advertising to recruiting

Outsourcing
Companies are increasingly sending IT work to hubs outside India. They're saving money but facing a whole new raft of challenges

Mashups
Corporations from IBM to Google to E*Trade are jumping onboard the trend of mixing and matching software from different sources

Location-Aware Technologies
Radio frequency identification, or RFID, has been slow to reshape retailing, but it's finding unexpected uses in health care and beyond

Social Networking
Networking technology gives companies a new set of tools for recruiting and customer service—but privacy questions remain

Prediction Markets
More corporations are setting up their own markets for economic forecasts, hoping to tap into the wisdom of employees

VoIP
Companies are upgrading old phone networks to reduce bills and add features. But cost savings can take time, and IP systems aren't risk-free

Web 2.0
What every CEO needs to know about the array of new tools that foster online collaboration—and could revolutionize business

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